Title: Beyond Attendance: Turning Participant and Spectator Data Into Economic Impact, Sponsorship Value and Future Event Growth
Speaker: Jackie Reau
Registration link: https://www.sportseta.org/my-account/online-registration-system?ndsslr=1
Description: Sports tourism is experiencing an incredible era of growth, innovation and opportunity. As the industry approaches nearly $275 billion in economic impact according to the 2026
Sports ETA State of the Industry research, sports events tourism professionals have more opportunities than ever to better understand their audiences, strengthen sponsorships and create lasting economic impact.
Join Jackie Reau, CEO of Game Day Communications, for an engaging and highly interactive workshop designed for sports commissions, destination leaders and event organizers ready to embrace the future of sports tourism. This session will explore how participant and spectator data can help destinations attract new events, elevate the fan experience, support local businesses and tell stronger economic impact stories.
Attendees will discover:
- Innovative ways to collect and use participant and spectator data
- How social listening, geofencing and AI tools are transforming sports events
- New strategies to increase sponsorship value and audience engagement
- Best practices for creating meaningful economic impact reports
- Real-world examples of how destinations are using data to drive growth
The session will feature live polling, interactive exercises, practical case studies, technology insights and a forward-looking panel discussion with industry leaders.
Participants will leave with actionable ideas, fresh perspectives and tools they can immediately apply to strengthen their events and destinations.
The future of sports events tourism belongs to those that understand and connect with their audiences in smater, more meaningful ways.
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